Adding click macro for: AOL Adserver (Formerly known as Adtech)

The macro that is used by AOL Adserver is the following: _ADCLICKESC_

This macro expands to:|0|AdId=;BnId=;itime=;nodecode=yes;link= (Campaign specific variables are removed)

In this macro you will find the redirect parameter already (;link=), so that our escaped macro can be appended direct after. The finished macro chain should look like this:

click: "_ADCLICKESC_{{escapedClick}}"

This will then in the end expand to the following:|0|AdId=;BnId=;itime=;nodecode=yes;link=

Below is a finished example:

<!-- JavaScript Ad Tag / Delta Projects / 300x250 / Downloaded at: Tue Mar 01 01:01:01 CET 2016
     Campaign 1, Purchase 1

<script type="text/javascript" data-sting="12345">
  !function(t,n,e){"undefined"==typeof $ting&&
  }(document,"http",{ click: "_ADCLICKESC_{{escapedClick}}" });

<!-- End of Tag -->

Not working properly?

If the click chain seems to be broken it could be due to issues with encoding/decoding URLs within the chain. If you find yourself in this very situation, we suggest you try and use:


If it still doesn't work, please contact:

Last modified: Tue Jan 28 2020 15:34:57 GMT+0100 (CET)

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