Native Ad Reference

Format

The Delta Projects Native Ad format is based on the specification by IAB but doesn't support some aspects while requiring others.
Currently at least the following assets are required in order to get the native ad declaration processed correctly:

  • One Image asset with type "main"
  • One Image asset with type "icon"
  • One Title asset
  • One Data asset with label "sponsored" and the value set to the Client name

JSON Body

Parameter Type Required Description Example
link Link Yes Creative link See below
assets Array of Asset Yes Creative assets See below
Parameter Type Required Description Example
url String Yes Creative landing page "http://www.acme.com"

Asset Object

Parameter Type Required Description Example
title Title No (but see below) A Title object See below
img Image No (but see below) An Image object See below
data Data No (but see below) A Data object See below

For every Asset object, exactly one of title, img or data parameters should be present.

Title Object

Parameter Type Required Description Example
text String Yes The text of the Title "This is the secret behind the success story"

Image Object

Parameter Type Required Description Example
type String Yes The type of image "main"
url String Yes The url where the image can be fetched, https required "https://test.com/files/0003/006/4328479.jpg"

Available Image Types:

  • "main"
  • "icon"

Data Object

Parameter Type Required Description Example
label String Yes The label of the asset "sponsored"
value String Yes The value of the label "ACME"

Example Ad declaration

{
   "link" : {
      "url" : "http://www.acme.com"
   },
   "assets" : [
      {
         "title" : {
            "text" : "We Manufacture Everything"
         }
      },
      {
         "data" : {
            "label" : "sponsored",
            "value" : "ACME"
         }
      },
      {
         "img" : {
            "url" : "https://sting.de17a.com/files/1517582702000/000/000/001/600x375.jpg",
            "type" : "main"
         }
      },
      {
         "img" : {
            "url" : "https://sting.de17a.com/files/1517582702000/000/000/002/100x100.png",
            "type" : "icon"
         }
      }
   ]
}