Product Feed XML

The first thing you need is to provide us with a product XML feed that we will use to synchronize your client's product information with our ad server. The feed must be accessible over HTTP(S) and will be fetched periodically by our system. We support feeds built following our specifications and to some extent also basic Google's product data feeds, both Google's RSS 2.0 and Atom 1.0 feed specifications.

Make sure the following requirements are met

The document must be encoded using UTF-8, except for <link>.
Make sure to properly encode HTML tags you with to use inside the product feed nodes, e.g. <title><![CDATA[My <i>title</i>]]></title> not <title>My <i>title</i></title>

Sample XML feed

<rss version="2.0">
  <channel>
    <title>starwars</title>
    <item>
      <id>r2d2</id>
      <title>Nice robot</title>
      <description><![CDATA[R2D2 is...]]></description>
      <link><![CDATA[http://www.example.org/r2d2?utm_source=delta&utm_medium=banner&utm_campaign=delta]]></link>
      <image_link><![CDATA[http://example.org/r2d2.jpg]]></image_link>
      <availability>out of stock</availability>
      <price>29.50 USD</price>
    </item>
    <item>
      <id>stormtrooper</id>
      <title>Bad man</title>
      <description><![CDATA[A stormtrooper is...]]></description>
      <link><![CDATA[http://www.example.org/stormtrooper?utm_source=delta&utm_medium=banner&utm_campaign=delta]]></link>
      <image_link><![CDATA[http://example.org/stormtrooper.jpg]]></image_link>
      <availability>in stock</availability>
      <price>29.50 USD</price>
    </item>
  </channel>
</rss>

`<rss>`

Parameter	Type	Required	Description
`<channel>`		Yes	A collection of items to synchronize

`<channel>`

Parameter	Type	Required	Description
`<title>`	`string`	No	The title of the feed
`<item>`		Yes	Nodes used to specify items to synchronize

`<item>`

Parameter	Type	Size	Required	Description
`<id>`	`string`	255	Yes	A unique identifier of a specific item. Preferably the SKU of a product
`<title>`	`string`	2048	No	The title of the item
`<description>`	`string`	2048	No	A description of the item
`<link>`	`string`	2048	No	A URL linking to the item's page on the website
`<image_link>`	`string`	2048	No	A URL to an image of the item. Max allowed image file size is 4MB
`<condition>`	`"new"`,`"used"` or `"refurbished"`	128	No	The condition of the item
`<availability>`	`"in stock"` or `"out of stock"`	128	No	The availability of the item
`<price>`	`string`	64	No	The price of the item
`<extras>`	`string`	2048	No	Additional data wrapper

Last modified: Mon Sep 23 2024 11:48:54 GMT+0200 (Central European Summer Time)

XML Specification